Madeline Hollander in BMW Open Work Commission, Frieze Los Angeles

Madeline Hollander in BMW Open Work Commission, Frieze Los Angeles News

Madeline Hollander

BMW Open Work Commission
6 October, 2020

 

Speaking from her studio in New York, Madeline Hollander introduces her practice and the multi disciplinary commission which she is creating for BMW Open Work 2020. Surrounded by car head and tail lights and a storyboard of light settings, Hollander discusses how the three-part project emerged from her dialogue with BMW’s sustainability department and an investigation into the automatic adaptive system of BMW headlights.